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The Universal Funnel Law #2: Every business needs prospects. A marketing plan is a proven way to reach and begin to develop relationships with future clients.

All businesses including independent contractors, SOHO, entrepreneurs, small business owners and those very large Fortune 1000 corporations have the same basic need someone interested in buying their products or services

Universal Funnel Law #2 addresses that need because every business needs prospects. A marketing plan is a proven way to reach and begin to develop relationships with those prospects and hopefully future clients.

Without prospects and a plan to capture those prospects, businesses waste precious resources and lose numerous opportunities to double their business results. Marketing plans are simple to the very complex depending upon the organization. However, every marketing plan no matter its size or complexity must evolve from the Strategic Business Plan. Marketing plans begin with an analysis or assessment of the current market conditions. This analysis looks at the external factors including customers, competition, geographic location and the inherent strengths of the organization. After completion of the analysis, a plan is formulated using this information as well as additional data.

Success marketing plans are full of rich quantitative information. These measurable benchmarks are the result of a substantial mix of activity including:

• Brochures
• Business cards
• Cases studies
• Media sources e.g. newspapers, radio, etc.
• Networking
• Press releases
• Speaking engagements

If you truly wish to double your business, then look to Universal Funnel Law #2 to ensure that you will continue to have not only a concentrated stream of interested prospects, but highly qualified prospects that YOU truly want.

(Read the #1 Universal Funnel Law at http://ezinearticles.com/?id=86937)

Leanne Hoagland-Smith

Good Day. Thanks for visiting. I hope that you have enjoyed my articles. In 1999, I founded ADVANCED SYSTEMS because I saw that performance could and should be doubled in warp time. Individuals, small and large businesses could not afford expensive solutions that may or may not deliver improved results in 12 months.

From my corporate, small business and education experiences, I recognized the individuals must have opportunities for connecting their passion to their purpose to secure the desired performance results, but many lacked the necessary skills, strategies and tools.

With over 20 years in sales management and 10 years in education, I understand how to unite productivity with profitability by developing a proactive working culture. My previous experiences resulted in cost savings through one of the first implementations of a computer software in a wholesaler distributor to the creation of a vendor performance assessment.

Since facilitating over 500 sessions, developing and editing over 25 training programs and writing numerous articles focusing on performance improvement, I bring a results focused approach to my clients. Also, I am proud to be one of the first five nationally certified facilitators of America’s Rising Stars (a Student Leadership developmental curriculum).

My passion is to help others connect their passion to their purpose to double performance. As The small business coach in Chicago, my clients have easily doubled their performance. Since our greatest resource is our young people, I am now working with large urban schools to generate the same results.

Education Background

• Graduated with honors from Purdue University with a B.A. in Education
• Earned M.S. from Purdue University in Instructional Design and Curriculum
• Published in the national trade journal, The Supply House Times, and numerous national newsletters
• Developed seminars and training on diversity, communication, leadership, sales, effective trade show behavior, networking, knowledge management, goal setting and improved educational outcomes
• Co-authored M.A.G.I.C.A.L. Potential: 7 Capicities for Living an Amazing Life Beyond Purpose to Achievement, to be available in 2006
• Working a another book focusing on performance in public education
• Speaker in a national bureau - Resource Associates Corporation